SUSTAINABLE
MADE TO LAST
Slow Fashion New Arrivals
Gracelandic is an Iceland-based sustainable clothing brand established in 2020 by Grace Achieng. Born in Kenya, her love story with fashion started at a young age. The ready-to-wear lifestyle
brand produces high-quality multi-functional and elegant garments, encouraging customers to build their wardrobe around a limited number of versatile pieces in classic styles to reduce environmental impact.
Gracelandic is joining the Fairtrade and Ethical clothing brands with awareness to who produces the clothes for our customers and under what conditions and eliminating fast fashion as it depletes the earth's resources and leverages slave labor to pass on a cheap cost to the end consumer.
At Gracelandic we make an effort to engage in smaller ethical clothing production runs and aim to waste as little material as possible, making an effort to always repurpose it whenever we can.
We source natural and organic fabrics. Keeping in mind we are responsible for our community, the environment, and our future, therefore, we invest in the best practices in fashion sustainability.
Our products are produced in Europe, with decisions being based upon the origin of raw materials, expertise, working conditions, and production capacities. The working conditions of our factory are an essential element of our choice.
“We created a new type of brand, born fully online. Where the absence of intermediaries would allow us to invest in quality for our lifestyle brand.”
“Much better then I expected. The materials and how the dress fits are just outstanding. My Bridesmaids are excited for that special day. Thank you.”
“I have purchased online several times. Such beautiful clothes - such fast delivery. And no nonsense returns process.”
Our Vision
Gracelandic sets an example of what a sustainable, ethical fashion industry transformed by what responsible practices could look like, where high-quality garments honor both people and the planet. Our goal is to create thoughtful consumers and lead the shift toward making sustainability a necessity in fashion. We aspire to create a future where each piece we produce upholds the dignity of every hand that touches it and the earth from which it originates.
Our mission is to embody an alternative to fast fashion, eliminating harmful practices that exploit resources and labor. We lead with ‘Slow Fashion’ principles in every aspect of production and consider our environmental impact at every turn. We carefully craft each garment in Europe, using luxurious, durable materials to create high-quality pieces made to last with minimal waste. Gracelandic’s approach integrates ethical practices and transparency, empowering our team and customers to choose both sustainability and quality.
