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Our Story

Experience the fusion of luxurious designs with a profound commitment to sustainability. Witness the craftsmanship behind our products, reflecting our devotion to quality, fairness, and environmental responsibility. Join us on a journey where tradition meets innovation, creating fashion that's as ethical as it is elegant. Discover the Gracelandic difference, a brand that elevates both style and values. Press play and embark on a visual odyssey celebrating the union of fashion and ethics—only at Gracelandic.

Learn more about Sustainability in Fashion

Grace Achieng, the heart and soul behind Gracelandic, discovered her passion for fashion at a tender age, when a simple yet radiant sun-yellow dress adorned with a silver star and the words "5 STAR" became her source of empowerment and happiness. It was a feeling of being seen and valued, a sentiment she now endeavors to share with Gracelandic's cherished customers. Born and raised in Kenya, Grace has called Iceland home since 2010.
 

Gracelandic embodies Grace's personal journey within the Icelandic community—a path of profound growth, self-discovery, and realizing one's full potential, coupled with a deep commitment to giving back. She firmly believes that children represent our greatest investment in future leadership, and love is the ultimate answer. Grace's love for humanitarianism shines brightly through Gracelandic. She aspires to lead with compassion, creating a nurturing and secure space where women can effortlessly express themselves with grace.
 

Her passions extend to ensuring children grow up in a nurturing, safe environment and empowering women. These passions catalyzed her pursuit of the Gracelandic dream, connecting the dots between looking good, feeling good, and making a positive impact on the world. Her ultimate vision is the establishment of 'House of Grace,' a children's home in Kenya. Through Gracelandic, she intends to provide a platform for charitable work, mobilizing a team to offer essential skills and support to families in need, while promoting love and understanding in the lives of children throughout their formative years.
 

Wellbeing for the Earth and Humanity

Total Production Control for an Elevated Brand Experience

At Gracelandic, we've made a pivotal choice by establishing an exclusive partnership with our one and only factory, shunning the conventional practice of outsourcing production. This strategic decision means we exercise absolute control over every facet of the production process.
 

Tailored Design and Fit for Flattering Figures

Unlike fast fashion's erratic fits, we've perfected our fit process through 2-3 rounds of samples on real models until we achieve the perfect fit. This meticulous approach ensures consistent and flattering designs across our collection.
 

Crafted to Endure

Our commitment to quality extends to the very origins of our products. Crafted in Europe, we base our decisions on the source of raw materials, expertise, working conditions, and production capacities. The modernity and conditions of our factories are central to our choices. While fast fashion may have its moments, do you truly want your entire wardrobe to wear out after a single season? We advocate investing in enduring pieces that can withstand the test of time and be cherished for generations.
 

Precision in Construction

Building garments that stand the test of time demands time and an unwavering focus on detail. Our average garment takes 20 hours to craft, compared to the rapid pace of typical fast fashion production lines, which manage just 4 hours per piece. Each detail is carefully considered to enhance the lifespan of the garment, including hand-stitched detailing, robust seam binding for durability, and thoughtful interior lining for protection. Unlike fast fashion's assembly line approach, fewer hands touch each piece, resulting in heightened attention to detail and superior quality. Our pieces are built to outlast their cheaper counterparts.
 

Luxurious Fabric Selection

We recognize the undeniable truth: cheap fabrics wear out quickly. Our fabric choices prioritize not cost, but the luxurious feel and durability that ensures our pieces withstand the test of time.
 

An Ethical Approach

Our philosophy involves astute and responsible production runs, creating small, purposeful batches with minimal excess stock. We're committed to minimizing material waste and repurposing whenever possible, transforming fabric scraps into scrunchies, headbands, scarves, hats, and other accessories that would otherwise be discarded.

At Gracelandic, we draw inspiration from the incredible potential of ethical business practices to generate value on multiple fronts. For us, sustainability encompasses three dimensions (3D) - the "triple bottom line" or our three P's: people, planet, and profits, all considered equally vital to business success.

Experience the joy and love poured into each unique piece at Gracelandic.
 

Slow Fashion 101

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