Sustainable, Ethical & Fair Trade
Fashion is one of the world’s most polluting industries, infact it is the second largest polluting Industry in the world and is responsible for creating 10% of the world‘s carbon emissions and producing 20% of the world‘s water waste. When fashion business is done well, it can be transformative for the people behind the product, and for their environment.
As a company we only use natural fabrics that are produced from wool and crops that receive no or very low levels of chemicals to grow, use less water and leave less waste during production. We also use natural dyes from vegetables and non chemical dyes on our products.
What does sustainability mean to us?
An Ethical & Fair Trade Aproach
Lower CO2 emissions
Create quality garments
Pay living wages
Another big problem in the fashion industry is transportation, which is polluting the environment. Most garments are made thousands of kilometers away from their eventual destination, often traveling to more than 5 countries before being sold. For this reason, Gracelandic is produced in Europe, close to home.
While plant and animal fibers are bio-degradable such as in cold or hot compost, synthetic or man-made fibers are not. The ones that do not biodegrade will tend to end in landfills and the ocean and will become broken down cubes such as microplastics.
Natural fibers have a lot of advantages compared to man-made fibers. And with this taken in its full implications comes around to one of the major issues of our time, global warming or climate change. The promotion of the use of natural fibers as CO2 neutral resource will contribute to a greener planet.
At Gracelandic, we’re inspired by the potential for a great business to drive value for all. Sustainability to us means generating value in three dimensions (3D) - the “triple bottom line” or our three P‘s - in which people, planet, and profits are considered equally fundamental to business success.
Advantages of natural fibers include:
Easy care. For instance, silk, linen, and wool are machine washable, extremely quick to dry and thin fibers bounce back into shape meaning that you don‘t need to iron as the products won't crease if it dries in shape.
Environmentally friendly. They are biodegradable and renewable. Natural fibers split into animal fibers and plant fibers with the animal fibers composed of proteins and the plant fibers of cellulose.
Chemical management. They use vegetable dyes and nonchemical dies on products.
Long-Lasting All Natural Fibers
All-natural fibers are incredibly strong and can bend over 20,000 times without breaking. This allows your clothes to last for many seasons without losing shape or becoming holey. The lifecycle of synthetic or man-made fibres is different from natural fibres because the natural fiber lifecycle is shaped like a loop. And the synthetic or man-made fiber lifecycle is basically a straight line with some looping via recycling.
At Gracelandic, garment construction takes longer. Building pieces that last take time and focus on details. Our average garment takes 20 hours to construct vs. 4 hours at a typical fast fashion production line. Each detail is meant to extend the life of the garment, including hand-stitched detailing and binding on the seams for longevity, and select interior lining for protection if needed. Unlike fast fashion, where an assembly line of dozens of workers work on a single garment, fewer people are touching each piece, which leads to higher attention to detail and quality. This means that our pieces will outlast our cheaper and other non-sustainable counterparts.
Ethical & Fair Trade
Our slow fashion brand dedicated to ethical and sustainable practices emerged after I read a heart-breaking article on the Rana Plaza tragedy that killed over 1,100 garment workers in Bangladesh and wounded over 2,200 more on April 24, 2013.
The incident left consumers all over the world questioning who makes the clothes they wear every day and in what kind of conditions. Documentaries like ’The True Cost’ shine a light on how the fast fashion industry depletes the earth’s resources and leverages slave labor to pass on a cheap cost to the end consumer. The fashion industry is known for its glitz and glam but the reality behind is not so fabulous. Millions of garment workers face, risk, and live in poverty, generally, the working conditions in these production countries are not so good, and child labor and sweatshop conditions can be present due to lack of control of brands and no too little legislation.
Consumers are becoming increasingly conscious about their purchases, and channel the power of their vocalized objections to make a positive difference for the people involved in the making of their clothes and goods.
Gracelandic is making a central part of its mission to approach fashion in an ethical and transparent way that considers both people and the planet. We hope that sustainability seizes to be a niche, rather than a necessity.
Gracelandic turns doing business better into an opportunity, rather than a cost. We support and reward our teams for better practices.
How is our Factory Sustainable?
Raw materials: They are using only silk, linen, wool, organic linen, organic cotton, and FSC certificated viscose.
Certifications: GOTs, OCS certifications for all production lines, Sedex audit reports, Inditex / H&M Audits Less water consumption through new investments: New technologies in the production line, with the help of high pressure, they get fabrics dyed with less water.
Water treatment facility and Gas Filter: Controlled and confirmed by local authorities, they always try to do their work with the highest responsibility and lowest impact. Responsibility /Transparency Ethical Workplace: Work hours, hourly rates, and wages of workers are all in balance with government policies and they support their workers to create a happy workplace.
Less transport = Less Carbon footprint: Their garment production is built on the second floor of their fabric production. There is no extra transport for raw materials or fabrics. 100% Natural Dyestuff: Recent developments to use 100% nature origin dyestuff in dyeing.