Fashion is one of the world’s most polluting industries, infact it is the second largest polluting Industry in the world and is responsible for creating 10% of the world‘s carbon emissions and producing 20% of the world‘s water waste. When fashion business is done well, it can be transformative for the people behind the product, and for their environment.

As a company we only use natural fabrics that are produced from wool and crops that receive no or very low levels of chemicals to grow, use less water and leave less waste during production. We also use natural dyes from vegetables and non chemical dyes on our products.  

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Another big problem in the fashion industry is transportation, which is polluting the environment. Most garments are made thousands of kilometers away from their eventual destination, often traveling to more than 5 countries before being sold. For this reason, Gracelandic is produced in Europe, close to home. 

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While plant and animal fibers are bio-degradable such as in cold or hot compost,  synthetic or man-made fibers are not. The ones that do not biodegrade will tend to end in landfills and the ocean and will become broken down cubes such as microplastics.

Natural fibers have a lot of advantages compared to man-made fibers. And with this taken in its full implications comes around to one of the major issues of our time, global warming or climate change. The promotion of the use of natural fibers as CO2 neutral resource will contribute to a greener planet.

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At Gracelandic, we’re inspired by the potential for a great business to drive value for all. Sustainability to us means generating value in three dimensions (3D) - the “triple bottom line” or our three P‘s - in which people, planet, and profits are considered equally fundamental to business success.

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Advantages of natural fibers include:

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Easy care. For instance, silk, linen, and wool are machine washable, extremely quick to dry and thin fibers bounce back into shape meaning that you don‘t need to iron as the products won't crease if it dries in shape.

Environmentally friendly. They are biodegradable and renewable. Natural fibers split into animal fibers and plant fibers with the animal fibers composed of proteins and the plant fibers of cellulose.

Chemical management. They use vegetable dyes and nonchemical dies on products.

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Long-Lasting All Natural Fibers​

All-natural fibers are incredibly strong and can bend over 20,000 times without breaking. This allows your clothes to last for many seasons without losing shape or becoming holey. The lifecycle of synthetic or man-made fibres is different from natural fibres because the natural fiber lifecycle is shaped like a loop. And the synthetic or man-made fiber lifecycle is basically a straight line with some looping via recycling.