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PR: Summer Collection 2021 & Official Brand launch

Updated: Feb 1, 2022

Gracelandic Ehf.

22. Apr. 15:00 GMT Earth Day

Reykjavík, 22. apr. 21. Gracelandic is pleased to announce the upcoming launch of it's New sustaibable luxury fashion brand with the arrival of Gracelandic Summer 2021 collection 'Don´t try'. Women´s clothing, beret hats, scarves, head ties, masks and scrunchies; items that celebrate sustainability as a way of life and the minimalistic and simplistic approach to getting dressed, created in the middle of a global pandemic. - ‘‘Creativity is limitless.‘‘

Gracelandic is a sustainable

Ethical and Fair trades fashion brand making it a central part of it's mission to approach fashion in an ethical and transparent way that considers both people and the planet. Gracelandic is inspired by the potential for great business to drive value for all. Sustainability to us means generating value in three dimensions (3D) - the “triple bottom line” or our three P‘s - in which people, planet and profits are considered equally fundamental to business success.

‘‘We hope that sustainability seizes to be a niche, but A way of life.‘‘

This collection can be a capsule. It‘s about owning less and buying right. I wanted to do a collection that is simple, versatile, can be worn for any occassion with different styling.

"These items are things that you could put together in your own way; it's more about personal styling than about having a full runway look." It just makes sense.

Gracelandic connects the dots between looking good, feeling good and doing good in the world. I partnered with a Non-Governmental Organisation in Kenya and part of the sales goes to them. My main goal is to build a children‘s home in Kenya eventually and to support to charity organisations that aim to safe guard children and empower women.

With Gracelandic; you get value for your money, you give back to society, you are supporting #whomademyclothes fashion revolution movement, and conserving the environment and our eco-system. To learn more about our brand, visit our website, subscribe to our mailing list to be updated about the launch date. And be notified for pre-orders as we only make limited pieces. Follow us on social media Insta: @gracelandicofficial FB: @gracelandic

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